As the first marketing hire at a high-growth VC-backed B2B tech startup, I was responsible for building everything from the ground up: defining the brand, crafting the messaging, developing content, generating leads, and setting up scalable systems. Like many early-stage teams, we had no roadmap, just ambition and urgency.
It was intense, scrappy, and full of trial and error. Along the way, I made plenty of mistakes, but I also learned what works when time, budget, and resources are limited. builtbyvis is my way of paying that experience forward. I share the frameworks, lessons, and tools I wish I had back then, so that other founders can move faster, make better decisions, and build their marketing function with clarity from day one.